Why Should We Care about UI and UX? 

With an action plan on how to deliver great UX through a detailed UI strategy, a customer’s overall experience with your product or service could very well make the difference between whether they will buy or, more importantly, whether they will come back to buy again or look elsewhere.  

If your business relies on one source as their online presence- be simply a website without social media, or social media alone, then these sources will play an important role in attracting and maintaining customer engagement and repeat business. And for a lot of potential customers, it will only be a matter of seconds to decide whether to stay on your platform or click ‘Back’ to search for a competitor who has a better UI and UX strategy.  

To ultimately achieve the goal of ‘user delight’ and thus prove a successful UI/UX strategy, below are a few tips: 

1. Anticipate the users’ needs and be one step ahead of them. It is unexpectedly pleasing when a product knows what the user is trying to do before they attempt to do it. 

1. Be Smart; Prevent your platform from making errors. Make resolving problems easy and friction-free. 

1. Find ways of turning negative experiences back into positive experiences. Things can and will go wrong, however it is important to leave the user feeling positive and hopeful about how the organisation is responding.  

1. Be consistent across all your online platforms. Consistency will build trust, which further leads to loyalty. Delight cannot be achieved if that trust is broken. 

As human-centred thought processes evolve, the terms UI and UX have become a basic term in the corporate world. However, it is not uncommon for people to mix up the terms or use them interchangeably. It is important to understand the vital role each profession plays in the wider realm of customer-centric design.