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Artificial Intelligence and SEO: 3 Ways Marketers can Harness AI for SEO

5th October 2020

SEO or Search Engine Optimisation is the process a marketer must undertake if they want their online content to be visible online, or even at the top of consumers search lists and social feeds. Utilising SEO to its maximum capacity will drive engagement, increase visibility and grow the volume of traffic to your brands website. Clearly, ensuring SEO is used skilfully and constantly is paramount to the growth and success of any digital marketing campaign and brand growth. 

 

As SEO is data lead and driven, it is only natural that Artificial Intelligence can make this essential part of marketing, faster and less complex. Here are 3 ways that marketers can utilise AI to harness SEO to its maximal capacity. 

1. The Localisation of Content

AI has the ability to localise content in the search result for the consumer. With its dynamic ability to translate between languages using AI can deliver a greater user experience in ways that previously were difficult to ensure. The inaccuracy and inability to gain access to certain content if you were not in the geographical area of its publishing limited consumers search abilities. However, with AI’s ability to translate, understand and utilise SEO consumers now have greater access to more information and brand have greater exposure all over the world. 

2. AI and Personalisation

With a saturated landscape within each market segment, it is becoming hard for brands to stand out to consumers. AI can offer marketers a way to personalise their message to consumers to optimise their visibility in the digital landscape. Consumers not only want to feel seen but they also want to feel valued. Through utilising AI for SEO personalisation purposes customer success is only expected to go up. 

3. Machine Learning

A vital part of SEO is search engines. Throughout time, search engines have changed and developed to become one of the most influential parts in page rankings. It has since been the job of SEO specialists to ensure they are up-to-date with everything from keywords to metadata optimisation to ensure the success. However, Google continues to update and change their search algorithms faster than possible for SEO specialists to keep in-the-know. Artificial Intelligence has the ability to provide real-time solutions to these changing algorithms to ensure visibility and drive traffic changing the landscape for companies who are committed to continue to grow no matter the diversions of data. 

Evidently, AI can provide many benefits for SEO in the marketing landscape. It is essential for marketers to consider AI as a tool for productivity such that their time can be spend developing strategies and plans rather than analysing and adapting data to meet algorithms. 

Isabella Bradford

Isabella Bradford

Microsoft Partner Manager At AI Australia

Isabella Bradford

Isabella Bradford

Microsoft Partner Manager At AI Australia

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