Last updated on January 6th, 2021 at 01:41 am

Video Marketing:
stories held directed in your consumers hands

19th October 2020

It is no secret that social media and portable technologies such as mobile phones have flipped the marketing industry on its head. With Facebook and YouTube being literally in the hands of consumers video marketing is able to be delivered to consumers wherever they are. The trick is, how do you stand out in the content heavy space that is digital media. There are a few things that you need to be considering as a marketing firm. Ensure that your video content fits in directly with you marketing strategy on all levels and platforms. Integrated marketing communications (IMC), is fundamental to brand success. Ensuring touchpoints are consistent at each level of consumer interaction is going to increase mindshare and as a result, sales will follow. In saying this, you need to ensure you video content is in line with you brands voice and marketing strategy. It needs to add to your story telling and communicate the same message through the medium of video to your consumers.

A real benefit of using videos in your IMC strategy is grounded in videos benefit to tap into consumers emotions. Emotions are essential in creating brand loyalty, connecting to consumers thereby assisting in the accomplishing short-term company goals. This can be attributed to the notion that emotions drive action.

A study conducted this year, found that 92% of marketers believe video is a crucial element to their marketing strategy which is 14% higher than in 2015 (Chaffy, 2020). Another study found that 78% of marketers believe that video marketing assisted their company in growing their consumer base (Khabab, 2020). In fact, it is projected that on average a person will spend around 100 minutes per day watching videos online by the year 2021 (Chaffy, 2020).

Evidently, video is a highly important factor to consider using in your IMC strategy. Not only does video have the ability to use emotive ploys to drive sales, it travels everywhere with consumers on their mobile phones. With consumers spending around 100 minutes a day on their phone and marketers suggesting that their video content is increasing their consumer base, it is clear of the potential that this marketing tool holds.

Isabella Bradford

Isabella Bradford

Microsoft Partner Manager At AI Australia

Isabella Bradford

Isabella Bradford

Microsoft Partner Manager At AI Australia

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