Tasks such as customer support are not only being performed by these chatbots, but are being performed at personalised levels as we see a shift in data sharing norms. Since people are more open to sharing their information and data is readily available chatbots are becoming more intelligent. This is making the overlap of what a bot can do and what a person can even larger. Utilising this overlap and chatbot use can therefore increase revenue.

In marketing, customer experience is everything and keeping attention in such a competitive space has never been harder. The importance of AI chatbots lies mainly in their ability to personalise responses through learning. With more machine learning AI chatbots are beginning to answer and ask the questions needed to solve problems at scale. For this reason, it has never been more important to take advantage of AI chatbots and their implications on customer experience. As such, this marks the beginning of a limitless shift in digital marketing where we could one day see chatbots engaging in sales, consulting and lead generation.

However, it is important to not forget that there is no substitute for human conversation and perfect marketing is reliant on a healthy mix of AI chatbots and humans. So for now these chatbots are filling the crevice between man and perfect marketing.